By Pastor Jason Noble
Every pastor and church leader I know is looking for creative ways to reach their community, and engage their congregation. In our world today it seems like it’s getting more challenging to creatively reach people in our communities who do not normally attend church. So much is vying for their time and attention. From social media to family to work to entertainment, life has gotten increasingly crazy. Couple the craziness and bombardment with the idea that church isn’t even on people’s radar and as a result we definitely have our work cut out for us. The good news is that there are incredible tools at our disposable today to creatively reach our community. This is an exciting time to live. Where we can leverage all of the tools and technology to reach people in our communities. We just have to think different, possibly change the method (we never change the message) and get creative.
Over the last two years I have traveled the nation working on the movie Breakthrough. Not only am I the real pastor in the story, I also have had the opportunity to work on the Church marketing and Engagement team. My passion and focus has been on helping pastors and congregations creatively use this movie as a tool to reach their community. The results have been incredible. Churches have literally had a $15 million-dollar tool paid for by a major Hollywood studio to reach their communities. Did you know that 70%-80% of your community have been to a movie theater? The outreach potential is amazing. People may come to the theater for a movie, before they would ever come to your church.
Hundreds of churches bought out theaters and took groups across the United States to Breakthrough. Churches literally had the opportunity to share the gospel in the theaters and people responded. The result is thousands of people were saved and introduced to local churches in a very creative way. Film impacts people in a powerful way. A great film with a powerful story can reach the heart of a person like nothing I have ever seen before. It’s an incredible tool. Breakthrough came out right before Easter, and answered the question that many pastors have which is “How can I creatively reach my community with the Easter message different than I have before.” Many churches took advantage of Breakthrough and used the movie to promote their Easter services and saw many people came back on Easter Sunday.
Using film as to reach your community and engage your congregation is easy. The ROI or Return on investment is massive. Most of the work is done for you. All you have to do is setup the showing and arrange it group sales, promote the film, recruit volunteers to help welcome people, recruit a prayer team, and show up. The rest of the work is done for you. You don’t have to worry about concessions or even cleaning up. It’s an easy outreach that will have big impact.
Great tools are created to help you promote and plan for your film outreach. Most faith-based projects provide promotional resources, sermons series, small group curriculum, and video clips to promote the film and make it easy for churches and pastors. Churches also have the tools to equip and empower their congregation members to invite their friends and family to be their guest and come with them to the movie. A movie outreach at the theater becomes a great opportunity for your church families to engage in reaching people in their lives. Asking your friends and family to come to a movie is a very easy thing to do for most people. It’s a great tool to place in their hands to reach people.
You can also use a film to build community in your congregation, or even rent out a whole theater to take your volunteers for a volunteer appreciation. Churches can use a film for many opportunities to make an impact on their congregation and the people in their community.
There was a 15-year girl in Medical Lake WA who had the idea to use “Breakthrough” to reach all of her friends. For her birthday she asked her parents if she could rent out a whole theater. Her birthday was right around the opening weekend. She wanted all of her friends to hear the message behind “Breakthrough”. Her parents rented out the whole theater for her birthday and show “Breakthrough” to a full crowd of all of her friends. A couple of days later she died in a car accident. The kind of impact that she had will only be known when we get to heaven some day. But I promise you this 16-year girl knew what it meant to use a tool like “Breakthrough” to reach the people in her life.
Currently, we are working on a new movie called “Selfie Dad” and it hits theaters June 12th, 2020. One week before Fathers Day.
So what is Selfie Dad all about?
Well some films have an inspiring faith-based message and others are fall-out-of-your-chair funny, but has there ever been a film that was both? Enter Selfie Dad.
Meet Ben Marcus, a husband and father who finds himself caught in the throes of a mid-life crisis. Ben has a lot to be thankful for, but despite everything he has achieved, he simply isn’t happy. He decides that the best way to fill the hole in his life is to fulfill his long set aside dream of becoming a comedian. And what better way to jump start his comedic career than with a YouTube channel? Much to his surprise (and his daughter’s embarrassment), a video of Ben goes viral! Just like that, his new career as “Selfie Dad” takes off, and before Ben knows it, he’s a social media phenomenon!
So why is he still unhappy?
Meet Mickey, a brash IT guy who’s studying to be a pastor. He knows exactly what’s really missing from Ben’s life. Will Ben be open to hearing the Word, and we he allow his heart and life to be truly changed?
At its heart, Selfie Dad is an inspiring story about the power of the Bible told through humor and compassion. Traditionally, faith based films with a strong message are dramas; however, Selfie Dad aims to bring healing and understanding through laughter. After all, a spoonful of sugar helps the medicine go down, right?
Selfie Dad stars comedian Michael JR, and Chondra Pierce. The movie is a great family movie that encourages dads to dig in deeper to their relationship with God. It’s a powerful movie that helps dads be better dads by digging into the Bible. The movie will be a great tool for churches to use. Pastors and Church leaders don’t miss the opportunity to reach your community and your congregation this spring with the movie “Selfie Dad” The movie will be a great follow-up for families right after Easter. It’s easy to promote the movie during your Easter services and then a couple of weeks later go as a congregation. Churches and groups are able to buy-out theaters, and take groups to the theater.
If you have any questions go to selfiedadfilm.com or if we can help you strategize to reach your community with Selfie Dad or any other movie, please email me at firstname.lastname@example.org or David Almgren at email@example.com.
We are praying for you and your church and that 2020 is the most incredible BREAKTHROUGH year ever for reaching your community!